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  <description>Notes on AI-run marketing, from the team building it.</description>
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  <lastBuildDate>Mon, 27 Jul 2026 15:09:25 +0000</lastBuildDate>
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    <title>The five Klaviyo flows worth building, in the order to build them</title>
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    <description>What each flow should contain, how many emails, what timing, and why the order matters more than the list. Written for stores building this once and properly.</description>
    <pubDate>Wed, 29 Jul 2026 09:00:00 +0000</pubDate>
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    <title>What Klaviyo email marketing actually costs in 2026</title>
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    <description>Agency retainers, freelancers, an in-house hire and AI, with the real monthly ranges and the costs that never appear on the quote.</description>
    <pubDate>Tue, 28 Jul 2026 09:00:00 +0000</pubDate>
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    <title>Most of your email revenue comes from the wrong place</title>
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    <description>If campaigns earn most of your email money, you are buying that revenue again every week. Flows are bought once. Here is how to read the split and what to fix first.</description>
    <pubDate>Mon, 27 Jul 2026 09:00:00 +0000</pubDate>
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