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Writing / Klaviyo

Everything on klaviyo.

10 posts. Newest first.

·3 min read Klaviyo active profiles: what you are actually billed for Klaviyo does not bill you for the emails you send or the people who read them. It bills you for active profiles :… Read → ·4 min read Post-purchase: the flow that decides whether there is a second order A customer has just paid you. For the next week or so they will open almost anything you send, because they are… Read → ·5 min read Abandoned cart: why three emails beat one, and what the third should say Most stores send one abandoned cart email. It goes an hour after the cart is left, it says some version of "you left… Read → ·4 min read The five segments worth building before any clever ones Open the segments tab in an account that has been running for a couple of years and you will find thirty or forty of… Read → ·4 min read The welcome flow, email by email The welcome flow earns more per recipient than anything else you will build. It also gets the least thought, because… Read → ·4 min read Why your emails land in promotions, and what actually moves them Two different things get called the same problem. Landing in the promotions tab is one. Landing in spam is the other.… Read → ·5 min read Your abandoned cart flow is firing for fewer people than you think Most abandoned cart advice is about the emails. Better subject line, better timing, add a third send, put the product… Read → ·5 min read The five Klaviyo flows worth building, in the order to build them Every article about Klaviyo flows gives you the same list. Very few tell you what goes inside each one, and none of… Read → ·4 min read What Klaviyo email marketing actually costs in 2026 Someone has to run Klaviyo. The question is who, and every answer has a price that is larger than the number on the… Read → ·3 min read Most of your email revenue comes from the wrong place Open Klaviyo. Set the range to the last 90 days. Put campaign revenue next to flow revenue and look at the two numbers… Read →
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