Everything on klaviyo.

26 October 2026 ·4 min read Abandoned cart recovery rate: normal, good, or a tracking bug On Klaviyo's own figures, the average abandoned cart flow turns about 3.3% of the people it emails into an order, and… Read → 26 October 2026 ·4 min read What share of revenue should email be? The honest range For most online stores, email accounts for somewhere between 15% and 35% of total revenue. Klaviyo's own benchmark… Read → 26 October 2026 ·5 min read How many emails should a flow have? Work it out from your own numbers Three emails, says Klaviyo. Two or three for a cart, says most of the internet. Five to eight for post-purchase, says… Read → 26 October 2026 ·5 min read Klaviyo flow benchmarks, and what they hide Flows open at around 32% and click at around 5.6%. Campaigns open at around 31% and click at 1.7%. In clothing, a flow… Read → 26 October 2026 ·5 min read Open rates after Apple: what the number still tells you An open rate no longer tells you how many people read your email. Since Apple's Mail Privacy Protection arrived in… Read → 26 October 2026 ·5 min read Work out your replenishment interval instead of guessing 30 days A replenishment email should arrive a few days before someone runs out, and the number of days that means for your… Read → 26 October 2026 ·5 min read Revenue per recipient: the one flow metric worth arguing about Revenue per recipient is the flow metric worth arguing about because it is the only one that puts money and volume in… Read → 6 October 2026 ·6 min read Back in stock flows in Klaviyo, and what they are actually worth A back in stock email goes to someone who asked for one named product and left an address to get it. Nothing else you… Read → 2 October 2026 ·5 min read Winback flows, and the honest answer on when to stop emailing The usual answer is a day count. Ninety days of no opens, or six months, and then a goodbye email. That answer is not… Read → 29 September 2026 ·3 min read Klaviyo vs Mailchimp, without the affiliate link If you sell products online and you are choosing today, pick Klaviyo. That is the same answer every comparison post… Read → 29 September 2026 ·4 min read Klaviyo vs Omnisend: where the cheaper one actually costs you Omnisend is cheaper. It is cheaper at 500 contacts, cheaper at 10,000, and the gap widens as your list grows. Every… Read → 18 September 2026 ·4 min read Browse abandonment is worth building, and smaller than you think Browse abandonment works, and it will email a much smaller group than the guides imply. The flow only fires for people… Read → 8 September 2026 ·3 min read Klaviyo active profiles: what you are actually billed for Klaviyo does not bill you for the emails you send or the people who read them. It bills you for active profiles :… Read → 21 August 2026 ·4 min read Post-purchase: the flow that decides whether there is a second order A customer has just paid you. For the next week or so they will open almost anything you send, because they are… Read → 18 August 2026 ·5 min read Abandoned cart: why three emails beat one, and what the third should say Most stores send one abandoned cart email. It goes an hour after the cart is left, it says some version of "you left… Read → 16 August 2026 ·4 min read The five segments worth building before any clever ones Open the segments tab in an account that has been running for a couple of years and you will find thirty or forty of… Read → 3 August 2026 ·4 min read The welcome flow, email by email The welcome flow earns more per recipient than anything else you will build. It also gets the least thought, because… Read → 3 August 2026 ·4 min read Why your emails land in promotions, and what actually moves them Two different things get called the same problem. Landing in the promotions tab is one. Landing in spam is the other.… Read → 30 July 2026 ·5 min read Your abandoned cart flow is firing for fewer people than you think Most abandoned cart advice is about the emails. Better subject line, better timing, add a third send, put the product… Read → 29 July 2026 ·5 min read The five Klaviyo flows worth building, in the order to build them Every article about Klaviyo flows gives you the same list. Very few tell you what goes inside each one, and none of… Read → 28 July 2026 ·4 min read What Klaviyo email marketing actually costs in 2026 Someone has to run Klaviyo. The question is who, and every answer has a price that is larger than the number on the… Read → 27 July 2026 ·3 min read Most of your email revenue comes from the wrong place Open Klaviyo. Set the range to the last 90 days. Put campaign revenue next to flow revenue and look at the two numbers… Read →